Cookie Policy

Cookie Policy for E-Trading Frontiers (HK)

Last Updated: June 15, 2025

This Cookie Policy explains how E-Trading Frontiers (HK)
(“we,” “us,” or “our”) uses cookies and similar technologies on our website, www.etfrontiers.hk (the “Website”). By continuing to use our Website, you are agreeing to our use of cookies in accordance with this policy.

1. What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies can remember your preferences, track your activity on the site, and help tailor the content you see.

2. How We Use Cookies

We use cookies for several purposes:

• Essential / Strictly Necessary Cookies: These cookies are vital for the proper functioning of our Website. They enable core functionalities such as security, network management, and accessibility. Without these cookies, the Website may not function correctly.
• Performance / Analytics Cookies: These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This allows us to improve the way our Website works, for example, by ensuring users are finding what they are looking for easily. We use tools like Google Analytics for this purpose.
• Functionality Cookies: These cookies allow our Website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.
• Advertising / Targeting Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission.

3. Types of Cookies We Use

• First-party cookies: These are cookies set by the Website you are visiting (i.e., by E-Trading Frontiers (HK).
• Third-party cookies: These are cookies set by a domain different from the Website you are visiting. This happens when the Website incorporates elements from other sites, such as images, social media plugins, or advertisements.

4. Specific Cookies We May Use (Examples)

While the exact cookies may vary based on ongoing updates to our website and the third-party services we use, here are some examples of the types of cookies you might encounter:

• Google Analytics Cookies: Used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. These cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
• Session Cookies: These are temporary cookies that remain in the cookie file of your browser only until you leave the Website. They allow you to carry information across pages of our site and avoid re-entering information.
• Persistent Cookies: These remain in the cookie file of your browser for much longer (though the length of time will depend on the lifetime of the specific cookie). They are used to recognize you when you return to our site and to remember your preferences.

5. Your Cookie Choices and How to Manage Cookies

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

• Browser Settings: You can manage your cookie preferences directly from your browser settings. Most browsers allow you to:

  • See what cookies you have and delete them on an individual basis.
  • Block third-party cookies.
  • Block cookies from particular sites.
  • Block all cookies from being set.
  • Delete all cookies when you close your browser. For more information on how to control cookies, check your browser’s “help” or “settings” menu.

• Opt-out of specific services:

  • To opt-out of Google Analytics tracking across all websites, visit: Google Analytics Opt-out Browser Add-on
  • For more information on targeted advertising and how to opt-out of cookies from many advertising networks, you can visit:
    
    • Digital Advertising Alliance (DAA)
    • Network Advertising Initiative (NAI)

Please note that if you disable cookies, some features of our Website may not function properly or may be less efficient.

6. Changes to Our Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the “Last Updated” date at the top of this Cookie Policy. You are advised to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.

7. Contact Us

If you have any questions about this Cookie Policy, please contact us:

• Email: etrading@etfrontiers.hk
• Phone: +852-55011371