Privacy Policy

Privacy Policy for E-Trading Frontiers (HK)

Last Updated: June 15, 2025

At E-Trading Frontiers (HK), we are committed to protecting your privacy. This Privacy Policy explains how E-Trading Frontiers (HK) (“we,” “us,” or “our”) collects, uses, discloses, and protects your information when you visit our website (www.etfrontiers.hk) and use our services (collectively, the “Service”).

By accessing or using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information to provide and improve our Service to you:

• Personal Information: We may collect personally identifiable information that you voluntarily provide to us when you interact with our Service, such as when you:
  
  • Register for an account (e.g., name, company name, email address, phone number, shipping address, billing address).
  • Contact us through forms or email (e.g., name, email address, inquiry details).
  • Place an order or request a quote (e.g., product interests, payment information).
  • Subscribe to newsletters or marketing communications.
• Usage Data: We automatically collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer‘s Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
  
   
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
  
  • Cookies: Small data files placed on your device. We use cookies for essential functions, analytics, and personalization. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
  • Other Tracking Technologies: We may use web beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

2. How We Use Your Information

We use the collected information for various purposes:

• To provide and maintain our Service.
• To process your inquiries, quotes, and orders.
• To communicate with you, including responding to your questions and providing customer support.
• To send you updates, marketing, and promotional materials (you can opt-out at any time).
• To improve and personalize your experience on our website.
• To analyze how our Service is used and to monitor its effectiveness.
• To detect, prevent, and address technical issues or fraudulent activities.
• To comply with legal obligations.

3. Sharing Your Information

We may share your information in the following situations:

• With Service Providers: We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• For Business Transfers: If E-Trading Frontiers (HK) is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.
• For Legal Reasons: We may disclose your Personal Information in the good faith belief that such action is necessary to:
  
  • Comply with a legal obligation.
  • Protect and defend the rights or property of E-Trading Frontiers (HK)
  • Prevent or investigate possible wrongdoing in connection with the Service.
  • Protect the personal safety of users of the Service or the public.
  • Protect against legal liability.
• With Your Consent: We may disclose your Personal Information for any other purpose with your explicit consent.

4. Data Security

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

5. International Data Transfer

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside Hong Kong and choose to provide information to us, please note that we transfer the data, including Personal Information, to Hong Kong and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

6. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at etrading@etfrontiers.hk.

7. Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Children’s Privacy

Our Service is not intended for anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: etrading@etfrontiers.hk
• Phone: +852-55011371